From the article:G. Keenan wrote:How on Earth does bread come in a can? Is that dough or already baked?
Bread in a can does not appear natural; it's a throwback to an era in American history when they canned whole chickens. In fact, B&M's "New England Style Brown Bread (Plain)" seems to be the holdover of some dark chapter in American military history. The consumer can easily imagine Teddy Roosevelt and his Rough Riders sullenly popping open cans of newfangled B&M canned bread after yet another a pitched battle with Spanish irregulars.
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Wholesome or not, the stuff is strange. The smooth brown cylinder that emerges from the can could easily be rolled down hills at one's enemies. It's hard to keep on a plate unless you let it sit vertically, at which point the bread looks like a sinister wizard's tower, glowering with malicious intent.
B&M promotes its products as having "The Flavor of Home®." But the brown, breadlike column did not, in fact, have such a flavor. My home was a place typically well-stocked with perfectly normal loaves of Kohl's egg bread, which contained absolutely no molasses whatsoever.
The same can't be said for B&M's weird offering, which tastes like its dough is soaked in a molasses bath before baking. It's not terrible, but it's not undeniably good, and you definitely wouldn't want to make a sandwich out of it.
